The Mayor of Québec City’s Cocktail, organized by the Institut de développement urbain du Québec (IDU) at the iconic Château Frontenac, brought together 275 professionals—a new attendance record. The room was simply packed.
I commend the leadership of Isabelle and Stéphane, as well as the consistent work of the entire IDU team, who year after year succeed in bringing together a growing number of high-quality participants. As an active IDU member, it is always a pleasure to attend events—both in Montréal and Québec City—and to reconnect with such an engaged and curious community.
The enthusiasm in the room was palpable, particularly regarding the re-election of Bruno Marchand. The predictability promised—and delivered—both internally and externally for real estate developers has enabled the start of construction on 5,700 housing units in 2025. This momentum continues with the green light for the Québec City tramway, a structuring project, and a clear ambition to position the city among the best-managed in North America.
I also have a sincere appreciation for the kindness of the people in Québec City—a quality that stands out with every visit.
Finally, I feel privileged to have learned from the fascinating entrepreneurial journey of Serge Imbeau.
A heartfelt thank you to IDU for creating spaces for dialogue that elevate both thinking and connections.
Photo credit: IDU
CHIA Real Estate #CommercialRealEstate #RealEstateDevelopment #StrategicPartnerships #PublicPrivate
Easy steps to create a color palette
Lorem ipsum dolor sit amet, consectetur adipiscing elit lobortis arcu enim urna adipiscing praesent velit viverra sit semper lorem eu cursus vel hendrerit elementum morbi curabitur etiam nibh justo, lorem aliquet donec sed sit mi dignissim at ante massa mattis.
- Neque sodales ut etiam sit amet nisl purus non tellus orci ac auctor
- Adipiscing elit ut aliquam purus sit amet viverra suspendisse potent
- Mauris commodo quis imperdiet massa tincidunt nunc pulvinar
- Excepteur sint occaecat cupidatat non proident sunt in culpa qui officia
What is a color palette?
Vitae congue eu consequat ac felis placerat vestibulum lectus mauris ultrices cursus sit amet dictum sit amet justo donec enim diam porttitor lacus luctus accumsan tortor posuere praesent tristique magna sit amet purus gravida quis blandit turpis.
Don’t overspend on growth marketing without good retention rates
At risus viverra adipiscing at in tellus integer feugiat nisl pretium fusce id velit ut tortor sagittis orci a scelerisque purus semper eget at lectus urna duis convallis porta nibh venenatis cras sed felis eget neque laoreet suspendisse interdum consectetur libero id faucibus nisl donec pretium vulputate sapien nec sagittis aliquam nunc lobortis mattis aliquam faucibus purus in.
- Neque sodales ut etiam sit amet nisl purus non tellus orci ac auctor
- Adipiscing elit ut aliquam purus sit amet viverra suspendisse potenti
- Mauris commodo quis imperdiet massa tincidunt nunc pulvinar
- Adipiscing elit ut aliquam purus sit amet viverra suspendisse potenti
What’s the ideal customer retention rate?
Nisi quis eleifend quam adipiscing vitae aliquet bibendum enim facilisis gravida neque euismod in pellentesque massa placerat volutpat lacus laoreet non curabitur gravida odio aenean sed adipiscing diam donec adipiscing tristique risus amet est placerat in egestas erat.
“Lorem ipsum dolor sit amet consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua enim ad minim veniam.”
Next steps to increase your customer retention
Eget lorem dolor sed viverra ipsum nunc aliquet bibendum felis donec et odio pellentesque diam volutpat commodo sed egestas aliquam sem fringilla ut morbi tincidunt augue interdum velit euismod eu tincidunt tortor aliquam nulla facilisi aenean sed adipiscing diam donec adipiscing ut lectus arcu bibendum at varius vel pharetra nibh venenatis cras sed felis eget.
