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The Best Referral Is Not Always the Most Famous Broker

By 2024-03-22June 25th, 2026No Comments

One of the advantages of participating in industry activities is the opportunity to build relationships with professionals beyond one’s own specialization. While my practice focuses exclusively on commercial real estate, I make a point of maintaining strong relationships with residential brokers across Québec.

When a client asks for a recommendation to buy or sell a house, condominium, cottage, or recreational property, the decision is about much more than selecting someone with experience. Every transaction is different, and every client has a unique personality, communication style, timeline, and set of expectations. The best match often comes from understanding not only a broker’s expertise, but also how they work, communicate, solve problems, and support their clients throughout the process.

Over the years, I have found that investing time in getting to know fellow brokers allows me to make more thoughtful introductions when opportunities arise. Real estate remains a people business. Sometimes the greatest value we can provide is not completing the transaction ourselves, but connecting clients with the right professional to help them achieve their goals.