The 75th anniversary of the Association Hôtellerie du Québec (AHQ) is more than a milestone. It is a reminder that Québec’s hospitality sector has been built on resilience, family entrepreneurship, innovation, and a deep connection to regional communities.
Today, hotels and spas are facing a new cycle of transformation, driven by technology, AI, robotics, automated pricing, sustainability, and succession planning. These trends are reshaping how hospitality assets are operated, valued, financed, and transferred to the next generation.
For investors, owners, and commercial real estate professionals, the lesson is clear: hospitality assets can no longer be analyzed only through location and occupancy. Long-term value increasingly depends on operational efficiency, adaptability, environmental responsibility, and the strength of the people behind the asset.
